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I actually timed how long it takes to click it onto my bag strap—maybe two seconds—and it stays put all day. The little loop is just wide enough for my favorite mini balms to slide in and out easily.

The clip is really sturdy—holds onto my bag strap without slipping off, and I've already stopped digging around for my chapstick. The little groove that keeps the balm secure is a nice touch I didn't expect.

I was tired of lip balms slipping to the bottom of my bag, but this holder clips right onto my keychain so it's always within reach. The silicone loop holds the balm snugly without being too tight to pull out.