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Believe It

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$16.47 $27 In stock

By Jamie Kern Lima, founder of IT Cosmetics. In this incredible memoir, Jamie shares the true story of how IT Cosmetics almost didn't come to be. Armed with nothing but belief and trust in herself, we learn how she went from underestimated to unstoppable - and how you can, too.

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Customer Reviews (4.4 / 5 · 5 reviews)

Mia ★★★★★

I picked this up on a whim and couldn’t put it down—Jamie’s raw account of nearly losing everything before IT Cosmetics took off is both heartbreaking and inspiring. The way she describes trusting her gut when everyone else said no really stuck with me.

Eli ★★★★★

I’m usually skeptical of founder memoirs, but the way she details the near-misses with retailers kept me turning pages late into the night. It’s raw and motivating without feeling like a self-help lecture.

Mia S. ★★★★★

Halfway through, I realized I was holding my breath during the chapter about the almost-failure—honestly, it reads more like a thriller than a memoir. The way Jamie breaks down her raw doubts and tiny victories makes you feel like you're in the room with her.